Hugo PRADO

Hugo leads marketing at BARNES Yachting, bringing around 15 years of international experience in brand strategy, communication and client engagement.

His career includes senior marketing roles at Liebherr and Grupo UMA, where he managed multi-million-euro budgets and led teams in up to four countries at once, building brand platforms and CRM infrastructure from the ground up. At BARNES Yachting, he oversees brand, digital and client communication across the international network, working closely with the advisors to connect each client with the right opportunity.

Based in Madrid, he is fluent in Spanish, English and French.